MHA 626 MHA626 Week 3 Discussion 2 Marketing Research Strategies / Strategic Planning & Marketing in Health Care
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MHA 626 MHA626 Week 3 Discussion 2 Marketing Research Strategies / Strategic Planning & Marketing in Health Care
Examining Market Research Strategies. 1st Post Due by Day 3. For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding services offered. With this said, health care organizations rely on market research to determine their best course of action regarding time and financial investment.
After reading Chapter 6 and watching the Alanis Business Academy’s YouTube video, describe the information that can be derived from each of the four quadrants in the Boston Consulting Group matrix. Additionally, describe the validity and applicability of implanting the Boston Consulting Group matrix for your chosen healthcare organization’s marketing plan. Based on the information that can be gleaned (market growth rate by the relative market share) regarding the healthcare organization you have chosen for your Final Project, how could the information be applied to improve marketing decision-making processes?
Guided Response: Review several of your colleagues’ posts and respond to at least two of your peers by 11:59 p.m. on Day 7 of the week. You are encouraged to post your required replies earlier in the week to promote more meaningful interactive discourse in this discussion. Read your fellow classmates’ descriptions of the application process and data acquisition regarding Boston Consulting Group Matrix and provide feedback on other issues or aspects that were not addressed.
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